Vrinda Jagota, a music writer who has reported on Swift’s cultural significance, said in an interview on Tuesday that while Swift is a complex pop icon worthy of journalistic analysis, there are other stars who are just as big, such as Beyoncé.
The Beyoncé album “Renaissance,” for example, has resonated with many Black and L.G.B.T.Q. people, she said.
“I think the question that comes to mind for me is which fandoms and which moments of connection are taken more seriously,” Ms. Jagota said. “And Taylor Swift’s fandom is very white. It’s a lot of white women.”
Robert Thompson, the director of the Bleier Center for Television and Popular Culture at Syracuse University, said on Tuesday that such a hiring “is not as absurd as it looks at first glance.”
In an increasingly fragmented cultural environment, “where mass culture has broken up into a million little pieces,” he said, there is an increased value to the one thing that emerges that essentially everyone can comment on.