Michael Jordan & Nike’s Partnership Hits Big Screen With “Air” Trailer: Watch
Before the Ben Affleck-directed film trailer is played during the Super Bowl (an advertisement with a hefty $7 million price point), Amazon dropped the first official trailer for Air. MGM will release the film exclusively to theaters on April 5, 2023 on over 3,000 screens throughout the United States. After its theatrical release, the film will be available for streaming. The film is Affleck’s highly anticipated directorial follow up to his 2016 film, “Live by Night,” as well as 2012’s best picture, “Argo.”
Air takes place in 1984 and follows the story of how the partnership between Nike‘s basketball division and Michael Jordan came to be. At the time, Jordan was just a rookie who had never set foot on an NBA court. But Nike saw something special in him. The company’s executives were wary and unsure of the collaboration with such a small player. However, the partnership completely altered the sports world and its connection to pop culture through the launch of Air Jordan.
Michael Jordan Inspires “Air” Trailer
According to the Air longline, “This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.” Affleck and Matt Damon will play Nike executive Sonny Vaccaro and Nike’s co-founder Phil Knight, respectively. Starring with them is Viola Davis, who will play Michael Jordan’s mother, Deloris Jordan.
The Air cast also includes Jason Bateman as Rob Strasser, Chris Messina as David Falk, Chris Tucker as Howard White, Matthew Maher as Peter Moore, Gustaf Skarsgård as Horst Dassler and Julius Tennon as James Jordan. Air was produced by Peter Guber, Jason Michael Berman, Jeff Robinov, and Madison Ainley, as well as Damon and Affleck. David Ellison, Jesse Sisgold, and Jon Weinbach produced the film for Skydance Sports. Let us know what you think of this trailer, in the comments section down below. Additionally, stay tuned to HNHH for all of the latest news from the entertainment world. We can’t wait to see the rest of this film.