Singpass drops catchy rap video – Marketing Interactive

Government Technology Agency (GovTech) has partnered global content company distillery to educate the public on how they can keep their Singpass accounts safe through a rap song. Titled “Be Sure. Be Secure”, the song features a rap and a K-pop inspired chorus to arm Singpass users with the knowledge they need to protect themselves from scams, according to a statement by the company.

The campaign aims to reach a broad audience across different demographics through the multi-genre track and features safety tips conveyed through dancing seniors and even a singing fish. Tips in the song include checking if one’s text messages sent by Singpass are legitimate and calling a 24-hour scam reporting hotline if they suspect that their Singpass has been compromised, to name a few.

The music video for the song was also done in partnership with production company Little Red Ants and will run across various digital channels from late August 2023.

 Don’t miss: National HealthTech agency rebrands to Synapxe in AI-powered healthtech push

“For the ‘Be Sure. Be Secure’ campaign, we knew we needed to find a balance between communicating a serious message and producing a standout creative that would entertain and resonate with viewers,” said Simon Hearn, managing director of distillery Singapore.

“It’s both an individual and collective responsibility to protect our personal data and digital identities, so we really hope this campaign will raise awareness for people to be vigilant when performing digital transactions,” he said. 

Singpass has also bolstered its reach to Malaysia earlier this year. This comes as Malaysian service-based digital signing solution, SigningCloud, a subsidiary of SecureMetric, joined hands with Singpass to boost the security landscape as well as provide a more advanced solution for secure and efficient transactions.

Through this collaboration, SigningCloud aims to provide Singpass users with the ability to sign documents digitally, eliminating the vulnerability of traditional paper-based signatures.

The biggest conference is back! Experience the future of marketing with 500+ brilliant minds at Digital Marketing Asia on 28 – 30 November in Singapore. Uncover groundbreaking strategies that connect leading brands with their target audiences effectively.

Related articles:
Stephen Mangham helms global role at content studio distillery
GovTech says Singpass downtime not linked to traffic surge from CDC voucher launch
GovTech refreshes logo for Singpass

Source link

Source: News

Add a Comment

Your email address will not be published. Required fields are marked *