The betting market for the first touchdown scorer of the Super Bowl is a tough one to crack, simply because it’s so dependent on the randomness of the coin toss. Things are much clearer after the coin is flipped, because NFL teams that correctly call heads or tails now defer to the second half in nearly every instance. During the 2022 regular season, teams that won the coin toss elected to receive the opening kickoff only 22 times out of 272 opportunities.