ALBERY POWELL: Toronto’s new wave of artists redefining rap – Toronto Sun

In a landscape often dominated by narratives of violence and drugs, two Toronto-based artists are carving out their own unique path in the rap scene.

Michael Onabolu’s track Booth II and the collaboration between Yak24 7 and Buck$y on Love Scarred are shining examples of this fresh perspective.

Booth II is not just a music video – it’s a visual and lyrical journey into self-reflection and purpose.

Directed by Karl Gutowski, it paints a vivid picture of Onabolu’s evolution from the Financial District to the world of music.

The nighttime shots and introspective themes provide a stark contrast to the typical rap visuals, offering viewers an experience that transcends the usual narratives.

Meanwhile, Love Scarred by Yak24 7 and Buck$y delves into the complexities of heartbreak and resilience.

The lyrics speak of betrayal and loss, delivering a poignant message that resonates deeply. It’s a departure from the gritty tales often associated with rap music, opting instead for a more introspective and emotional narrative.

These artists are pioneering a new wave of Toronto rap, one that focuses on introspection and personal growth. Booth II and Love Scarred are refreshing reminders that rap can be a platform for storytelling, self-expression and healing.

As Toronto’s music scene continues to evolve, these artists stand at the forefront, challenging stereotypes and offering a new perspective. Their work is a testament to the diversity of voices within the city, showcasing that there’s more to Toronto rap than meets the eye.

In a world where authenticity and originality often set artists apart, Michael Onabolu and Yak24 7 & Buck$y are leading the charge. Their music invites listeners to delve deeper, to reflect on their own experiences, and to find solace in the power of storytelling.

– Ivan Albery Powell is a music executive and the owner of GMA (Great Music Agency)