BMW is official partner of Frieze Seoul. Inaugural edition of Frieze … – BMW Press

Munich/Seoul. From September 6 to 9, Frieze Seoul
will open its doors at COEX in Gangnam, for the second edition of the
internationally renowned art fair in Asia. The fair will feature more
than 120 of the world’s leading galleries, with a strong core of local
exhibitors showcasing art from across Asia. A major highlight of this
year’s program is the inaugural edition of Frieze Music Seoul,
presented in collaboration with BMW and featuring a live performance
by acclaimed musician Colde. As one of Frieze’s long-term global
partners since 2004, BMW will both provide the VIP car service as well
as present “The Electric AI Canvas” exclusively for the fair
at the BMW Lounge.

In celebration of their long-term collaboration, BMW partners with
Frieze to present the inaugural edition of Frieze
Music in Seoul. On Friday, September 8 at S-Factory in the
Seongsu-dong district the celebrated musician Colde
will be joined by special guests APRO,
Khakii and DJ Conan from the
artist’s label Wavy for a live performance. Colde is a South Korean
singer-songwriter, praised for his unique blend of hip-hop and
R&B. In 2019 and 2020 Colde was nominated at the Korean Hip-hop
Awards and Korean Music Awards in two categories and was part of the
lineup for the Grand Mint Festival 2020 at Olympic Park Seoul.

“Not only creating the most innovative premium automobile globally,
the BMW Group has been a long-time patron of the culture and arts
worldwide. At Frieze Seoul 2023, BMW presents a unique art experience
to visitors with ‘The Electric AI Canvas’, which connects art and
technology by bringing art into a new dimension,” says Sangyun
Han, the Representative Director and President of BMW Group Korea.

On the occasion of Frieze Seoul 2023, BMW will proudly present
“The Electric AI Canvas” at the BMW Lounge. The
installation is inspired by the new BMW i5 and is a unique combination
of art and technology that uses AI in a responsible manner to create
an immersive on-site art experience. The 100% electric BMW i5
transforms into a dynamic canvas of distinct generative art and
features works by contemporary artists Esther
Mahlangu, Kohei Nawa, Eric N.
Mack, Koo Jiyoon, Bin Woo
Hyuk and now, for the very first time, Jung Soo Jung.

In collaboration with creative technologist Nathan
Shipley (Goodby, Silverstein & Partners) and Gary
Yeh (ArtDrunk), custom artificial intelligence-generated
animations are crafted using AI models trained on a curated dataset of
works from renowned contemporary artists. These AI models are built
upon a foundational model trained from over 50,000 images spanning 900
years of art history. The AI generates entirely new abstract
animations based on learned styles from classical and contemporary
art, which are then projected onto the BMW i5. On Thursday, September
7 an exclusive Art Talk with curator Gary
Yeh and contemporary artists Jung Soo Jung
and Koo Jiyoon will take place at the BMW Lounge.

According to Gary Yeh, “This is an exciting
moment to build on our previous art and AI collaboration, which we had
always envisioned activating in person. Realizing this collaboration’s
full potential will create a unique opportunity for art fair visitors
to experience digital art, a medium that can often feel disconnected
from the physical world. At the forefront of contemporary art, the
artists that we’ve brought together bring a variety of global
perspectives and share in their unique explorations of materials and
culture. As the animations evolve in front of your eyes, we hope to
take you on a journey through their worlds and how they represent the
fabric of our society. Past, present, and future.”

For “The Electric AI Canvas”, Nvidia’s AI architecture StyleGAN is
trained to evoke various artistic styles and then generate abstract
evolving animations. After training a base model to represent art in
general, StyleGAN is further trained on works from the participating
contemporary artists. “We wanted to explore what happens when an AI
image-generation model encounters works by specific artists; how do
the results change when different parameters of the algorithm are
modified and how can we use that to create animations that evoke the
essential feeling of a particular artist’s work,” asks Nathan
Shipley.  “We see experiments like this as part of a
fascinating early conversation about ways that AI can be used in art-making.”

This human-machine art installation brings forth a distinct
convergence of innovation and creativity. It continues BMW’s
engagement in crucial dialogues about technology and art in the AI
era. Beyond visual artistry, “The Electric AI Canvas” stands as a
testament to BMW’s dedication to human-centred technology and
sustainability, exploring the potential of AI as a creative tool.

To visit the BMW Lounge please note that entrance tickets are required:

The Electric AI Canvas. An installation inspired by the new
BMW i5 a
t Frieze Seoul 2023:  
September 6-9,
2023
BMW Lounge, Hall C
COEX, 513 Yeongdong-daero,
Gangnam-gu

Opening Hours
Wednesday, September 6 (invitation
only): 1pm to 8pm
Thursday and Friday, September 7 – 8: 11am to
7:30pm
Saturday, September 9: 11am to 6pm

Art Talk with curator Gary Yeh and artists Jung Soo Jung &
Koh Jiyoon at Frieze Seoul 2023.
Thursday, September
7, 2023: 4pm
BMW Lounge, Hall C
COEX, 513 Yeongdong-daero,
Gangnam-gu
Art
Talk Media Accreditation

Consumption and emissions figures:

BMW i5 eDrive40*:
Power consumption combined in
WLTP cycle: 18.9 – 15.9 kWh/100 km
Electric range in WLTP cycle:
497 – 582 km

*All figures are preliminary values.