Levi Strauss heir will reportedly challenge London Breed in 2024 – SFGATE

The news that Lurie is reportedly planning to launch a campaign comes at time when San Francisco voters are largely unhappy with Breed’s performance as mayor. A pair of recently released polls show that voters are concerned primarily about drugs, public safety, homelessness and housing affordability, and generally disapprove of the way Breed is handling those issues. The mayor’s office did not immediately reply to a request for comment from SFGATE about Lurie’s reported plans.

The only prominent challenger to Breed who has formally announced their campaign for mayor is District 11 Supervisor Ahsha Safaí, who told the San Francisco Chronicle in May, “People are very dissatisfied with the current mayor, dissatisfied with the condition of the city, and they’re looking for change.” (The Chronicle and SFGATE are both owned by Hearst but have separate newsrooms.)

Safaí, like Breed, is seen as a moderate Democrat, which sets them apart from the more progressive members of the city’s political arena. A source close to Lurie told the Standard that they believe he can offer a “similar but fresher alternative to the moderate Democratic platform of Breed.” That means, unless a prominent progressive enters the race, voters might be choosing among candidates with similar platforms.

Apart from his work with Tipping Point Community — he stepped down as CEO in 2019 — Lurie is mostly known for his ties to the Levi Strauss fortune. In 2021, he reportedly purchased an estate in Point Dume, a promontory on the coast of Malibu, for $15.5 million. The Standard reported that Lurie lives in Potrero Hill with his wife Becca Prowda, who works for California Gov. Gavin Newsom, and their two kids.