talkSPORT listeners are now tuning in for longer with record hours recorded
The talkSPORT network delivered its highest ever listening hours.
The talkSPORT network, which includes talkSPORT 2, reached 3.4m listeners, an increase of 15.8 per cent year-on-year and listening for 21.8m hours – up 30 per cent year-on-year.
The season climax and Man City’s treble powered the network to highest-ever listening hours. These figures are a Q2 record for talkSPORT network’s reach, and the best-ever reach and hours for this quarter outside of men’s tournament summers.
talkSPORT Breakfast recorded its best reach figures in this quarter since 2019 (1.3m), while White and Jordan have hit a record at 1.1m weekly reach, while Kick Off (Mon-Fri, 7pm-10pm) delivered its best audience since 2013.
talkSPORT remains the destination for live football fans and will cover almost 500 live football matches this upcoming season. The network is home to the very best in sports broadcasters, including Alan Brazil, Ally McCoist, Jim White, Simon Jordan, Darren Bent, Hawksbee & Jacobs, Adrian Durham, Andy Goldstein, Hugh Woozencroft and Natalie Sawyer alongside pundits including Stuart Pearce, Lianne Sanderson and Gabby Agbonlahor.
This quarter saw the network cover incredible sporting highlights, including Man City winning a historic treble in the Champions League Final and West Ham delivering European glory in the Conference League.
They also delivered exclusive interviews with celebrities such as Russell Brand and Noel Gallagher, who didn’t fail to bring their explosive passion to the conversations.
Coming up, the team will provide must-listen coverage of the upcoming Premier League season, which kicks off on 11 August with Burnley vs Manchester City, the end of the Women’s World Cup; the close of the transfer window plus the highly-anticipated heavyweight rematch betweens Anthony Joshua and Dillian Whyte.
News UK EVP, President of Broadcasting, Scott Taunton, said: “Another record for News Broadcasting – with the highest-ever listening hours in our history.
“Our world-class broadcasting talent is delivering across our national roster of stations, including talkSPORT, Virgin Radio, TalkRadio and Times Radio, as well as U105 in Northern Ireland.
“News Broadcasting remains the UK’s most digital broadcasting group, with 84 per cent of listening hours from digital and 35 per cent from streaming, positioning us brilliantly for continued digital audience and revenue growth.”
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Source: News
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