Tiger Woods e Nike encerram parceria de 27 anos e US$ 500 milhões Tiger Woods

January 8, 2024

Nike e Tiger Woods encerraram uma das parcerias comerciais mais famosas do esporte após 27 anos.

Woods anunciou a notícia em um comunicado postado nas redes sociais na segunda-feira.

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-Tiger Woods (@TigerWoods) 8 de janeiro de 2024

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“Há 27 anos, tive a sorte de iniciar uma parceria com uma das marcas mais icónicas do mundo”, afirma o comunicado. “Os dias que se seguiram foram repletos de momentos e lembranças maravilhosas. A paixão e a visão de Phil Knight uniram a parceria entre a Nike e a Nike Golf e quero agradecer pessoalmente a ele, a outros funcionários da Nike e aos atletas incríveis com quem tive o privilégio de trabalhar. As pessoas vão perguntar se há outro capítulo. Sim, definitivamente haverá outro capítulo. Vejo você em Los Angeles!”

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Woods started his partnership with Nike when he was 20 and the relationship – reported to be worth around $500m over its lifetime – saw the American become one of the most recognizable people on the planet as he claimed 15 majors. Perhaps the defining image of the partnership was the red shirts Woods wore on the final day of majors. He also starred in a number of TV adverts for Nike that became famous in their own right.

The move comes as Nike scales down its investment in the sport – it stopped making golf equipment in in 2016 – and Woods’s own career approached its end. His last major victory came in 2019 but he has been plagued by injury for years and his game has become even more limited by a serious car crash the 48-year-old suffered in 2021. The following year, Woods appeared at the Masters in FootJoy shoes rather than his customary Nikes, although he said the decision was due to health considerations.

“I have very limited mobility now,” he said. “Just with the rods and plates and screws that are in my leg [after the 2021 car crash], eu precisava de algo diferente, algo que me permitisse ser mais estável. Eu fui até ele.

A Nike também divulgou um comunicado na época apoiando a decisão de Woods, dizendo que “trabalharia com ele para atender às suas novas necessidades”.

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