What’s the deal with the BLACKPINK, Bad Bunny LED wristbands?

Two decades ago, Vincent Leclerc went to Burning Man and saw how attendees were standing at the symbolic burning of the large wooden structure known as “The Man” and asked, “How do I bring fire to the masses in a safe way?”

In 2010, Leclerc started PixMob, a Montreal-based company that connects fans to bands during live performances through LED wristbands and other items. The company has provided services to artists such as Bad Bunny, Arcade Fire during the band’s 2011 performance at Coachella, Tiësto, Coldplay and more.

The company provided 90,000 wristbands to festivalgoers — free of charge — ahead of Bad Bunny’s headlining performance on Friday and 50,000 ahead of BLACKPINK’s headlining set Saturday during Weekend 1 at the Coachella Valley Music and Arts Festival.

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